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Cannabis Entrepreneurs Cash in On Black Friday Shopping with their Own Green Friday Deals

January 2, 2015

With recreational marijuana use now legal in Colorado (and Washington state), it is only logical that marijuana business owners are cashed in during annual after Thanksgiving sales. However, rather than having Black Friday sales, they held their own Green Friday sales.

Some dispensaries had limited sales on ounces of marijuana. For example, in Denver, The Gras Station was selling a strain on cannabis that normally sells for upwards of $300/ounce for as low as $50/ounce. They were also selling cones (a large joint and typically $10 bucks) for only a dollar.

Shop owners were hoping for shoppers coming in for themselves as well as picking up unusual holiday gifts for friends and loved ones. It can also be easy to believe that the lines at the dispensaries were much calmer and much mellower than those at other stores across the country. Moreover, stopping by at your friendly neighborhood dispensary can give you some relief after the stress of Black Friday shopping.

The problem with cannabis dispensaries cashing in during Green Friday is that dispensaries are limited as to where they can advertise and, therefore, are mostly limited to word of mouth—unless they can guarantee that 70 percent of their audience is of legal age (i.e. 21).

For those looking to nab sales all year round (or for those who missed out on the Green Friday deals) you can try out WikiLeaf. WikiLeaf is a website that allows you to comparison shop for your preferred strain(s) of cannabis and uses a kind of reverse auction that allows users to compare both recreational and medicinal cannabis strains from more than 1,200 dispensaries across six states. The site recently upgraded the site to allow user input on the quality and strength of various strains.

Filed Under: Marijuana Marketing Tagged With: cannabis industry, cannabis strains, legal marijuana business

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